The skillful use of public speaking can improve a company’s sales by allowing you to connect with the audience rather than simply making a sales pitch.
If your audience feels they can relate to you, people are more likely to trust you and do business with you. Good public speaking skills make it possible for you to sell the value of what you offer to company executives, customers, or clients.
Creating an open dialogue with your audience allows people to ask you questions and discuss their thoughts with you. Get to know your audience. Make it a two-way conversation instead of a blatant sales pitch.
Innovative thinking motivates people and the public forum helps you bring exposure to the products or services you are selling.
Making the Sales Pitch
Successful public speakers create a level of credibility by establishing themselves within the industry they are working in. A skillful public speaker provides valuable information to his audience, not just a sales pitch. Give your audience information they can use even if they don’t become customers. The people to whom you are speaking are more likely to listen to what you have to say if you offer something of value. If you want your audience to buy your sales pitch, prepare, prepare, prepare. Let your audience know from the start of why they are there. Avoid making your speech too long. Get straight to the point. Use eye contact when working with your audience. You will have better luck in reaching them. Make audience members feel as though you are speaking to each one of them individually. If you are a salesperson or business owner, effective public speaking offers many benefits. It provides you with a way to communicate and build trust with potential customers and prospective clients. Public speaking is also a method by which you can establish yourself as an expert in your industry. It provides you with the opportunity to inform people more about your business and the products or services you offer. Public speaking allows you to generate more sales leads and helps you to network. One of the best ways to increase sales is by talking to people who have an interest in what you have to offer. Schedule sales speeches in locations where your target consumer or clientele market is likely to be. For example, speak at a trade show designed for the aging baby boomers if your company or business offers products or services this segment of the population is likely to need and use. Finding the right audience to listen is key to your sales success. Your goal is to satisfy the needs of a particular segment of the consumer market. Before you can do that successfully, you need to find out what they want and then deliver your message.